Yorkie Advert analysis

Discuss how codes and conventions are used within the text?

How is gender represented within the text?

Daniel Shields Posted on October 13th, 2014

Parody of Blurred Lines

How is this video constructed to parody Blurred Lines and to satirise Robin Thicke and Pharell?

Daniel Shields Posted on October 7th, 2014

News reportage of ISIS

Those investigating the way the situation in Syria and Iraq is being reported and represented by the western media should find this blogpost at Albionmill Interesting.

Daniel Shields Posted on September 26th, 2014

Proposed Investigation titles

To what extent does 'In the Flesh' subvert audience expectations and to what extent can it be described as a post 9/11 text and why has it proven to be so critically successful?
"Post 9/11 texts explore our fears and uncertainties about the governments protection". How far do you agree with this statement in relation to 'Source Code' and why do these texts continue to be successful?
Post 9/11 texts explore our unease with authoritarian government. To what extent can this be said of 'Source Code' and why did this prove to be critically successful?
Post modern texts explore our fears and uncertainties of an increasingly divergent society and the threats real and imagined from within our communities. To what extent can this be said of source code and why did this prove to be so popular?
Post post 9/11 texts often question authority and explore the individuals purpose in society. To what extent can this be said of Homeland and why did it prove so popular?
Postmodern texts explore our uncertainty over growing ecological problems in a post post 9/11 world. To what extent could this be said of Utopia and why did it prove to be so controversial?
Post-modern texts highlight our fear and uncertainty of a rapidly changing and interconnected technological world. To what extent can this be said of Len Wiseman's Total Recall and evaluate its continuing success.
Postmodernism subverts representation of traditional family values. How far could this be said to be true of Boyhood by Richard Linklater and why has this proved to be such a critical success?
Postmodern texts explore our uncertainty and fear of a crumbling social fabric in our increasingly socially divergent society. To what extent could this be said of In the Flesh and evaluate its continuing success.
Postmodern texts often subvert audience expectations. To what extent could this be said of Utopia and why did it prove to be so controversial?

Daniel Shields Posted on September 16th, 2014

Star Wars Rebels Extended Trailer Essay

How is the trailer constructed to appeal to a wider audience than Disney XD's target audience. What do Disney hope to achieve through the release of this trailer?

Consider the following:

Mise en scene A French phrase meaning ‘putting on the stage’. This term is used to mean ‘everything in the scene’. This includes the sets, location, costume, props and the period of the piece as well as shot size and the lighting and camera work.

Diegetic Sound

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:

voices of characters
sounds made by objects in the story
music represented as coming from instruments in the story space ( = source music)

Diegetic sound is any sound presented as originated from source within the film's world

Diegetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame.)

Non-diegetic sound

Sound whose source is neither visible on the screen nor has been implied to be present in the action:

narrator's commentary
sound effects which is added for the dramatic effect
mood music

Non-diegetic sound is represented as coming from the a source outside story space.

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening. We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events. A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).

Enigma

A question that is not immediately answered and thus draws an audience into a text

Daniel Shields Posted on September 12th, 2014

In the flesh

How does the clip use the audience's knowledge of the Zombie genre to engage their interest?

How does the clip represent terrorism?

How does the clip build the world of In the Flesh?

Daniel Shields Posted on June 18th, 2014

MEST 1 Section A: Star Wars Rebels

You are about to see a video clip that reveals a character for Star Wars Rebels an upcoming CGI animated series produced by Lucasfilm and Lucasfilm Animation.

The series is scheduled to premiere on Disney XD this October in the UK with a one-hour special.

Disney XD is an international digital cable and satellite television channel that is owned by the Disney Channels Worldwide unit of Disney-ABC Television Group, part of the Disney Media Networks division of The Walt Disney Company. Aimed primarily at male pre-teens and teenagers 6-14 years of age, its programming consists of original first-run television series, current and former original series and made-for-cable films from sister network Disney Channel, theatrically-released movies, and live-action and animated programs from other distributors.

Lucasfilm Limited is an American film and television production company. The studio is best known for its films, such as the Star Wars and Indiana Jones franchises, as well as its leadership in developing special effects, sound and computer animation for film. The Walt Disney Company bought Lucasfilm in 2012 at a valuation of $4.06 billion. Disney bought out Lucasfilm with the intention of creating a new trilogy of films. The first of which will be released in 2015.

Media Institution

What is Disney hoping to achieve by revealing this behind the scenes footage? (12 Marks)

Media Form

How is the video constructed to engage the audience? (12 Marks)

Media Representation

How is rebelliousness represented in the clip? (12 Marks)

Media Audience

How does the Disney Corporation appeal to a wide audience with this clip? (12 Marks)

Daniel Shields Posted on May 6th, 2014

BBC Three to premiere entire series of Chris Lilley's Jonah From Tonga on BBC iPlayer

Quite an interesting decision but this perhaps reflects the new direction Auntie is taking with BBC 3.

Here’s the article:

http://www.bbc.co.uk/mediacentre/latestnews/2014/jonah-from-tonga.html

and he’s not impressed:

http://www.bbc.co.uk/newsbeat/27189577

EDIT:

Well this is a clear example of the BBC trying to generate some controversy were none exists. Lilley seems to more puzzled by their actions rather than angered. We can presume that thee Beeb is simply trying to generate supporting evidence for their planned move of BBC 3 content on-line. If the programme is seen to be primarily consumed on demand they can say that this proves that the target audience prefer digital content. A cynical move that will be used to justify a cost cutting exercise as simply meeting the needs of their target demographic.

Daniel Shields Posted on May 2nd, 2014

MEST 1 Section A Under The Skin Trailer

Under The Skin (2013) certificate 15

Under the skin is a film in which Scarlett Johansson (Avengers Assemble (2010), Her(2013)) stars as an alien seductress who preys upon hitch-hikers in Glasgow. The men lured into the van by Scarlett Johansson's character were not actors. Jonathan Glazer (Sexy Beast (2000) Birth (2003) had hidden cameras installed in the van and only informed the men afterwards that they were in a film. This was a relatively low budget Independent British Film that has had critical success but with a modest box office: Opening Weekend $133,154 (USA) (4 Screens) Gross $1,086,000 (USA) (6 April 2014).