How is the trailer constructed to appeal to a wider audience than Disney XD's target audience. What do Disney hope to achieve through the release of this trailer?

Consider the following:

Mise en scene A French phrase meaning ‘putting on the stage’. This term is used to mean ‘everything in the scene’. This includes the sets, location, costume, props and the period of the piece as well as shot size and the lighting and camera work.

Diegetic Sound

Sound whose source is visible on the screen or whose source is implied to be present by the action of the film:

• voices of characters
• sounds made by objects in the story
• music represented as coming from instruments in the story space ( = source music)

Diegetic sound is any sound presented as originated from source within the film's world

Diegetic sound can be either on screen or off screen depending on whatever its source is within the frame or outside the frame.)

Non-diegetic sound

Sound whose source is neither visible on the screen nor has been implied to be present in the action:

• narrator's commentary
• sound effects which is added for the dramatic effect
• mood music

Non-diegetic sound is represented as coming from the a source outside story space.

The distinction between diegetic or non-diegetic sound depends on our understanding of the conventions of film viewing and listening. We know of that certain sounds are represented as coming from the story world, while others are represented as coming from outside the space of the story events. A play with diegetic and non-diegetic conventions can be used to create ambiguity (horror), or to surprise the audience (comedy).

Enigma

A question that is not immediately answered and thus draws an audience into a text