MEST 1 Section A: Star Wars Rebels



You are about to see a video clip that reveals a character for Star Wars Rebels an upcoming CGI animated series produced by Lucasfilm and Lucasfilm Animation.

The series is scheduled to premiere on Disney XD this October in the UK with a one-hour special.

Disney XD is an international digital cable and satellite television channel that is owned by the Disney Channels Worldwide unit of Disney-ABC Television Group, part of the Disney Media Networks division of The Walt Disney Company. Aimed primarily at male pre-teens and teenagers 6-14 years of age, its programming consists of original first-run television series, current and former original series and made-for-cable films from sister network Disney Channel, theatrically-released movies, and live-action and animated programs from other distributors.

Lucasfilm Limited is an American film and television production company. The studio is best known for its films, such as the Star Wars and Indiana Jones franchises, as well as its leadership in developing special effects, sound and computer animation for film. The Walt Disney Company bought Lucasfilm in 2012 at a valuation of $4.06 billion. Disney bought out Lucasfilm with the intention of creating a new trilogy of films. The first of which will be released in 2015.

Media Institution

What is Disney hoping to achieve by revealing this behind the scenes footage? (12 Marks)

Media Form

How is the video constructed to engage the audience? (12 Marks)

Media Representation

How is rebelliousness represented in the clip? (12 Marks)

Media Audience

How does the Disney Corporation appeal to a wide audience with this clip? (12 Marks)