Moral Panic

Media Product One- Webpage from www.kingsmanmovie.com (01/03/15)

Media Product Two- Kingsman: The Secret Service Trailer (Published on 22 Sep 2014)

Media Product Three-Kingsman publicity poster (Published on October 2014)

Kingsman: The Secret Service is a 2014 spy action comedy film, directed by Matthew Vaughn, and based on the comic book The Secret Service, created by Dave Gibbons and Mark Millar. The screenplay was written by Vaughn and Jane Goldman. The film stars Colin Firth, Samuel L. Jackson, Mark Strong, Taron Egerton and Michael Caine.

Kingsman follows the recruitment and training of a potential secret agent, Gary "Eggsy" Unwin into a secret spy organisation. Although he is not recruited for the Kingsman organisation, Eggsy joins a three-man mission to tackle a global threat from an eco-terrorist billionaire. The film had general release in the United Kingdom on 29 January 2015. In the United States 20th Century Fox released it on 13 February 2015 after delays. The film received positive reviews, and has grossed over $171 million worldwide.

The premiere of the film was held in London, with director Vaughn and stars Firth, Egerton and Strong attending, and Take That performing the film's theme live. A regional premiere was held in Glasgow at exactly the same time as the London event, and live footage was streamed from the premiere to Glasgow. Mark Millar also hosted a charity screening of the film ahead of its release in Glasgow to raise money for his old school, St. Bartholomews.

The trade paperback collecting the comic miniseries was released on 14 January 2015. Director Matthew Vaughn teamed up with luxury retailer Mr Porter to create a 60-piece clothing line based on the film and changed the film's name from The Secret Service to Kingsman: The Secret Service. Mr Porter worked with the film's costume designer, Arianne Phillips, to design the bespoke suiting, while everything from the ties and shirts to eyewear, umbrellas, shoes and watches were designed by heritage brands such as Cutler and Gross, George Cleverley, Mackintosh and Bremont. The collaboration is the first of its kind, making Kingsman: The Secret Service the first film from which customers can buy all of the outfits they see.

The film includes significant product placement for Adidas Originals

Production Companies

* Twentieth Century Fox Film Corporation (presents)

* Marv Films (as Marv)

* TSG Entertainment (made in association with)

Distributed by 20th Century Fox (2015) (UK) (theatrical)

1. How does Kingsman create a strong brand identity in these broadcast and online products? (8 Marks)

2. How is Masculine identity constructed to appeal to the audience? You may also refer to other media products to support your answer. (12 Marks)

3. How important is it for Film producers to have a multi-platform presence? You should also refer to other media products to support your answer. (12 Marks)